It was on February 14 in the fifteenth century that an Englishman, the Duke of Orleans, wrote the first rhymed love letter to be called a valentine. This idea took hold rapidly as many a shy suitor sent his ladylove a valentine to speak his words of love. Soon these concoctions of paper were embellished with hearts and flowers to emphasize the messages of love.

While the earliest valentines were painstakingly handmade, as the custom spread, ready-made valentines were quickly designed to include the familiar motifs. Cost was no object. In the 1850's, gold miners in far off Australia gladly paid $50 to $250 for special creations elaborately decorated with hearts and flowers and poetic endearments.

Today, hearts and flowers are still the symbols of romance in general and Valentine's Day in particular. You nee no divining rod to know that the surest way to someone's heart is with the beauty of flowers. A gift of flowers says " I love you" more eloquently than words alone. Not all of us are gifted enough to dash off poetry for those we love when Valentine's Day rolls around. But even though you're no poet, don't despair - send flowers. Unsurpassed symbols of love, flowers convey your warmest sentiments. Let us plan a special Valentine's greeting for the ones you love.

And if you are not the Duke of Orleans, and have trouble putting your feelings into words, here are some suggestions for creative messages for your floral enclosure cards:

 (For flowers delivered on February 13th): Couldn't wait another day to say I Love You!
 (For flowers delivered on February 13th): I love you so much I couldn't wait for Valentine's Day!
 Cupid's aim is still pretty good.
Today's a very special day for sending all my love your way!
 With you it's Valentine's Day 365 days a year.